![]() ![]() NVivo doesn’t favor a particular methodology-it’s designed to facilitate common qualitative techniques no matter what method you use. A researcher looking for ways to improve health policy or program design might use ‘evaluation methods’. For example, a social scientist wanting to develop new concepts or theories may take a ‘grounded theory’ approach. Researchers usually adopt a qualitative methodology to suit their research question. ![]() They analyze unstructured or semi-structured data like interviews, surveys, field notes, web pages, audio visual material and journal articles-and they work in a range of sectors from social science and education to healthcare and business. Qualitative researchers are interested in evaluating, interpreting and explaining social phenomena.
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